Arranged event logistics with theater unions to secure this first ever event

Coordinated catering and décor on the stage of the theater

Coordinated lighting and audio-visual for presentation of new television commercial

Supervised assembly of gift bags for the guests

Solicited donations for prizes, food and beverages

Created floor plan and layout for new venue

Coordinated logistics, rentals, volunteer staffing, set-up and breakdown

Created event timeline

On-site management of event

Generated media coverage of the event in newspapers and trade publications

Established a trend for using unique venues for events

Lancôme executives and guests rated the evening a huge success